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The website in question has become outdated and is currently experiencing low traffic and poor user engagement due to its lack of user-friendliness. Users are finding it challenging to navigate the website, and its design is visually unappealing. Consequently, the website's bounce rate is high, leading to missed opportunities for potential customers. A website redesign is necessary to enhance the user experience, attract more traffic, and ultimately boost conversion rates.
Lower bounce rate (-12%) Increased time on site (+52s) Improved SEO (+39% traffic from search engines)